The phrase "potential impact" refers to the possible effects or consequences that something may have in the future. It suggests a possibility, rather than a certainty, and implies that there is an element of uncertainty about what might happen as a result of a particular action or event. The term can be used in various contexts, such as describing the potential impact of a new policy on society, the potential impact of climate change on ecosystems, or the potential impact of a business decision on profitability. In each case, it refers to the possible consequences that may result from the situation being discussed, and can be used to help people understand the potential risks and benefits associated with different choices they make.